Company Profile

Jovan Limited Company is a limited liability company and was founded on February 10, 2010. The registered capital is 102.596391 million Yuan. There are nearly one hundred direct stores (including 36 exclusive stores, 59 special counters and 755 staffs) of the company, and the annual sale exceeds 800 million Yuan; the area covers a number of coastal economically developed cities. The company is one of the largest-scale enterprises of direct chain in Chinese jewelry industry.

Jovan is the only one century-old shop of the jewelry industry in Zhejiang province and it has won the awards of ” China Top Brand” “China Famous Trademark””China Time-honored Brand” and so on. Jovan is originated in " silver building of Chen” in 1901 (Guangxu twenty-seven-year) and has a history of one hundred years. It is operated by the four generations and has been the jewelry integrated service provider with diamond jade wholesale and retail, terminal chain sales and the exhibition, design, research and development of high-end clubs. At the present, the main products of Jovan are: diamond and diamond inlaid jewelry, gold jewelry, jade jewelry and other jewelry accessories. As of the end of June 2014, Jovan has opened 43 direct chain stores, 75 mall stores, two clubs in more than 30 cities both inside and outside of Zhejiang province. And the total business area is 10778 square meters; the product style is novel and the category is complete; has won the praise of customers. Jovan has formed a chain of retail business as the main body with the diamonds, jade wholesale business and high-end club brand promotion as the two wings of the ‘Two Wings’ business structure. And Jovan has built a chain brand development pattern which is based in Zhejiang and sees Shanghai as the diamond trade center and faces the whole nation.

Jovan is the unit member of the vice president of Chinese jewelry jade association and is the vice president unit of the time-honored brand association of Zhejiang Province; the general manager Mr. Baokang Chen is the vice president of the Gems and Jewelry Trade Association of China. The flagship brand of Jovan jewelry was awarded the title of “China’s jewelry industry famous brand" by the Gems and Jewelry Trade Association of China in 2007, and was awarded the title of “the most competitive brands of the 2012 China jewelry industry” by the Gems and Jewelry Trade Association of China in 2012. The subject of the company registered the trademark "Jovan" and was identified as “China Time-honored Brand" by the Ministry of Commerce.

Corporate Philosophy

With the brand spirit of “making others happy, exceeding ourselves “and the corporate philosophy of” truth, goodness, beauty, love”, Jovan provides the market with a variety of high-quality and cost-effective jewelries in a steady stream. It has been rated as the first batch of China Jewelry Industry "assured Model Shop”, the gold jewelry circulation industry service standardization "four- star service" units (currently the most advanced), “the outstanding enterprise of public image” in the jewelry jade industry of Zhejiang province, “the trustworthy products with high-quality “in Zhejiang province, the sixth “trustworthy company of the customers” of Zhejiang province, Zhejiang "AAA credit business units",  Zhejiang province “Consumers Association recommended products", “the best store” in Shaoxing, "the best commercial enterprises" of Shaoxing, “trustworthy company of the customers” of the commercial enterprises in Shaoxing and so on.

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